Frequently Asked Questions

Search Engine Optimisation (SEO) is the use of strategies and techniques to increase the amount of visitors to your website by gaining a higher ranking in search engines such as Google. When people search for something, they use specific keywords and phrases related to what they are looking for.

Quite often, people don’t bother clicking past the first page of searches. It is important that your business is search engine friendly, so it gains a higher ranking to appear on the first page.
The techniques used make your website search engine friendly include the use of specific keywords and links which are favoured by google.

Our team of Sutherland Shire based SEO strategists provide results driven, cost effective SEO strategies to suit any size business. They analyses how search engines work and what Users search for. They can increase the visibility of your website by exposing search engines to the maximum number of keywords used in a search.

This visibility is created in the general content (text that appears on the page) and in the less visible tagging and coding.

Communication and transparency are the key factors in any successful SEO campaign. We will work with you and keep you informed every step of the way. Our custom monthly reports outline your rankings, the number of visitors to your site, how long they have spent on your site and other valuable information to keep you informed and help us create targeted marketing strategies that allow you to engage and convert potential customers.

More than 50% of the websites online are not indexed by the major search engines and, therefore, never appear in the search engine results. A website may look good but will generally function poorly.

With 90% of all Internet Users using a search engine to find information, your website must not only be functional, but also well positioned.

There is now great competition for website rankings in “organic” search results. Research has shown that 80% of Users click on the ‘natural’ or ‘organic’ search engine listings, rather than the Pay Per Click advertising. Users also tend to trust the content of these “organic” results more than paid ads.

Ranking in a search engine is an essential part of your online marketing strategy. Studies have shown that most search engine Users do not click past the first three pages of search results. Most Users do not even click past the first page, so getting onto page 1 is the ultimate goal.
Through the monitoring and analysis of search terms, SEO can also attract more visitors who are already interested in your type of product or service. These types of visitors are more likely to convert and become a real customer.

The number of meetings will vary according to the plan you choose with us. We can offer meetings weekly, monthly, and quarterly depending on the needs of your company. You may choose to reduce or increase the number of meetings during your service.

Monthly reports are sent at the beginning of each month. The reporting period is from the first to the last day of the previous month. Depending on what plan you are on, we may also have a meeting to discuss the findings and our recommendations.

This is totally up to you! You can have as much or as little input as you would like. We can discuss this with you and determine what the best strategy is for you and your brand.

Paid social media advertising is a good option to boost your reach. If your brand is having difficulty in achieving brand awareness, social media advertising can accelerate this. This is because advertising increases your reach to an audience outside of your following. They can also be targeted based on demographics and psychographics.

If you want to increase your reach, shape your brand image and authentically communicate with your target audience, then influencer marketing may be for you! Influencers have a loyal following who are generally interested in a particular niche such as fashion or food. It is important to choose an influencer that aligns with your brand.

Choosing your social media platforms requires you to understand where your audience is.

In 2020, Facebook was the largest platform with more than 15 million Australian active users, followed by Instagram with more than 9 million Australian active users and LinkedIn with over 6 million. For all platforms, 25-34 age group was the largest age group. For the younger population, Instagram is the platform of choice. For the older population, Facebook is the platform of choice. LinkedIn is focused on targeting professionals and B2B marketing.

Social media is essential to your marketing strategy. You can connect to thousands of customers, increase your brand awareness, engagement and conversions. With over 70% of Australians on social media, your brand needs to stay relevant with your consumers and take advantage of social media’s potential.

Yes, we can do this for you if you do not have social media accounts already set up. With our experience and knowledge, we will be able to set up your business accounts professionally and ensure they are presentable as well.

We can post to your social media accounts as much as you like each week, however this does depend on the plan you are on and the ability to generate content. Our general recommendation is to post once per day.