Social media listening is the process of tracking mentions and conversations that involve your brand on social media.
Are You Social – Social listening
Create meaningful two-way relationships with your customers through social media. In the past, traditional marketing communications have always been a one-way conversation, from the brand to the consumer. With social media, you have the opportunity to gain real-time and authentic customer feedback. By recognising the value in social media listening, you can better understand your customer’s needs on a deeper level.
Social media listening is the process of tracking mentions and conversations that involve your brand on social media. This process can derive insights into possible opportunities and mitigate any potential threats. You may discover through a sentiment analysis how people perceive and feel about your brand. This understanding could help you further strengthen your brand by a change in brand positioning or in the marketing mix.
It is obvious that customers are important to a brand, but brands need to ensure that they make their customers feel important. This is where social media can be utilised. Research shows that over 80% of consumers like it when brands answer their questions. By actively facilitating a two-way conversation with the customer, you are building brand loyalty and increasing their lifetime value by making them feel important.
Are you connecting your brand with your consumers?